Instagram - latest social networking app for business

Ever heard of Instagram?

It is an online photo sharing application which allows its users to take picture, apply filters and share on the social network. It can also be shared to other social network services such as Facebook and Twitter depending on which account it is connected with.

This application was launched in 2010 which was first supported by Apple devices. Just about April last year, the Android users finally have the opportunity to use this application as it was distributed through Google Play.

Nowadays, Instagram has becoming one of the social networking service that can be use for business. It has becoming a trend where most of business people has move to Instagram to advertise their product. In my opinion, it is due to the function of Instagram itself - a photo-sharing application. Thus, it is easier for these sellers to advertise, promote and market their product to the buyers. People are interested to buy things that they can see before buying it. This is because, they want to have the idea on how does the item look like, its size, colour and probably the design too. Some of them usually upload screenshots of customer feedbacks. This gather more interest to the customers in buying their product.

Below are few Instagram users who have made Instagram as their business platform.

1) Perfume

 

OSGP - selling both original and imitation grade AAA perfume at reasonable price.

Fragrance Attic -  mainly selling fragrance products such as body mist, hand sanitizer as well as other products such as bags and gifts.

2) Designer clothing

     

Nurul Wonder Wardrobe (NWW) - designer label own by Nurul which located in Alam Avenue, Shah Alam

Old Blossom Box - owned by Jezmine which located in Seksyen 13, Shah Alam.

Bajookoo - owned by three celebrities which are Yasmin Hani, Atilia Harun and Daphene Iking.

JM - a very well known designer brand which is owned by Jovian Mandagie.

3) Underground clothing label

    

The Hijinks, Backtobaec, DCKL, and Boonga Studio - started their business through underground event such as gigs. Usually uploading photos of their products, their booth at event they have attended, as well as customers who are wearing their products.

4) Foods and Beverages

BakesNBites and Crave! - selling variety of design and flavours for cakes and pastries according to customer preference.

MyStarbuck - Malaysia Starbuck promoting their latest beverages and products for the coffee lovers.

5) Shawls

 

Spreadthegreennot and LaDeeyaHijab - selling variety styles of shawls and scarves with different types of size and material. They usually upload pictures on how to style the shawls and scarves using the product they are selling.

6) Clothing and accessories

      

Shoppe Lista, TopToToe, Cinta Classique, Mylokoko, Kedai Pelik, and The Poplook - Selling ready made clothes and accessories which can be bought at cheaper price rather than buying it at the shopping mall. They usually show picture of their product and the style that can be applied using the product.

7) Photography

XMediaTv - a group of videographer which is based in Johor showing pictures that he captured during wedding events of their customers.

These users have gain benefit from social networking service. They does not have to spend a lot of money for marketing. Having an Instagram account, these business people can easily reach a larger market. Moreover, pictures of customer feedbacks are an advantage that may attract and convince costumers in buying the product.

Disclaimer: All photos are taken based on screenshots from my iPhone